We’ve all heard about the airbrushing and Photoshop that goes on when it comes to images of models and celebrities.
But one Australian underwear company is taking a stand and refusing to airbrush their campaign images.
Modibodi specialises in stylish underwear that protects you from leaks, odours and everything that comes with that time of the month. As well as addressing underwear issues that no one really wants to talk about, they’ve chosen to only feature unedited women of all shapes and sizes in their advertising and social media images.
“For too long women and young girls have been exposed to one standard of beauty and what ends up happening is we compare ourselves to that standard,” Modibodi founder Kristy Chong told Daily Mail Australia.
“We’re making ourselves feel bad about all these images with Photoshopped breasts and thigh gaps and it’s not healthy. We should be showing other women what is normal.”