Say hello to James Charles: 17-year old model, makeup genius and the next face of CoverGirl cosmetics and in our opinion he's the best face yet!!
On Tuesday the company announced the ground-breaking decision to cast the 17-year old makeup influencer as the latest face of the brand. Despite being such a young age, James has more than proven himself in the makeup world with his daring looks that range from horror movie-esque inspired looks to ethereal party creations.
They clearly have made an impact on the people from CoverGirl as they released the following statement regarding James's appointment.
“CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful."
We cannot wait to see what James has in store for us but one thing is for sure, his look has seriously got us striving for some serious #glamgoals!!