We are uber excited for the release of the new live action Disney remake of the classic Beauty & The Beast, and although we concur with the whole 'why fix what's not broke?' thought, we know Emma Watson is going to make us proud.
Emma's going to completely revolutionise Belle for a new generation of young boys and girls, so of course every youngster is going to want in on the action.
Which means that it's action-figure/doll season in the Disney realm, because to hype up the film even more they have just released a new Beauty & The Beast doll for everyone to get their hands on!
The only thing is, it seems to have gone very wrong.
Because instead of looking like the stunning Emma Watson, everyone is getting major Justin Bieber vibes...
Yep, the Twittersphere has gone into meltdown.
To be honest, we can see the Emma-esque look to the doll, but there's no denying that Bieber is definitely there, so someone has some explaining to do.
Who knows, maybe they're trying to appeal to boys and girls by making Belle look like a combo of both...
Image Credit: Disney.