Every now and then weird crazes take over the internet.
This is no exception.
The latest is 'bun-dropping'.
All the cool kids are doing it.
Basically, anyone with long hair whips it up in a bun and then releases said hair resulting in a seductive, mind boggling, visually pleasing display of cascading locks.
Add a slo-mo filter and you're practically an Instagram star it seems.
Here are some of our favs.