Usually if you find yourself envious of a pooch it's because they get to lounge around on the couch all day guilt-free, but the reason behind this jealousy is plain bizarre.
Meet Coco, the Alaskan Malamute who belongs to none other than the only son of China's richest man, Wang Jianlin - net worth $39 billion (AUD).
You know that feeling you get when you see a dog getting pushed around in a pram or carried in a handbag?
Yeah, it's called a shudder, and we get it too.
But just wait until you hear how pampered this one lucky son of a bitch (literally) is. She was gifted not one, not two, not three but EIGHT brand new iPhone 7s (pictured above) for a reason we can't figure out.
And the showering of gifts doesn't stop there.
Coco also has not one, but two Apple watches, because you know, it's the utmost of importance that a dog is getting in their 10k steps each day.
She celebrates her birthday in the height of doggo fashun with all her doggo mates.
AND, she gets birthday cakes that look like this!
This lavish lifestyle is all thanks to owner Wang Sicong, who at 28-years-old is already worth a cool $740m (AUD).
Even Sicong calls his dog 'The dog princess of the people,' who is probably currently out buying yet another iPhone with the cash from her Fendi purse while we're patiently sitting on the waiting list.
And yes, before you say anything, we know... The whole idea of this kind of luxury for a dog is incredibly ironic as they're literally the easiest animals on this planet to please, but who are we to get in between a man and his pooch?
Photo credit: Wang Coco is a bitch/Weibo